Mid-market campaign makes it easier to buy from Fujitsu
Siemens Computers
Successful SME focus resulted in strong market share
gains
Munich/Germany, June 09, 2004 —Fujitsu Siemens Computers is launching a major marketing
campaign in mid-June aimed at the mid-market. The leading European
IT company’s main target is to achieve more businesses with
500 to 1,000 employees. This broad campaign will focus on lead
generation through telemarketing and extensive support of
co-selling with the company’s channel partners.
This marks a new stage in Fujitsu Siemens Computers’
successful strategic focus on the SME segment. The company was able
to boost EMEA (Europe, Middle East & Africa) revenue in the
first quarter of 2004 by 24 percent year-on-year, considerably
outpacing market growth of 16 percent, according to IDC*. This is
the 10th quarter in a row with strong growth for Fujitsu Siemens
Computers. The company holds 11 percent of the SME market, placing
it at rank 3 in the EMEA SME market.
Research indicates that mid-market customers have different
business needs than Small and Medium Enterprises (SMEs) or Large
Enterprises. They prefer to work with local IT partners to develop
complete solutions which suit their size and address their unique
business needs.
Starting in key regions Germany, UK, France and Italy, the
campaign will concentrate on decision makers in mid-market
companies. The launch is complemented by an advertisement campaign,
under way since beginning of April, highlighting the LIFEBOOK range
of notebooks, SCENIC professional PCs and entry-level Intel-based
PRIMERGY servers. The direct marketing campaign is not only
designed to stimulate interest in these product lines among
mid-market companies, but also help address their local needs for
solutions that can be fully implemented by local resellers.
“With our new mid-market campaign, we are expanding our
successful strategic focus on the SME segment to include the
mid-market,” explained Bernd Bischoff, Executive Vice
President Sales, Marketing & Customer Service. “Due to
our highly effective channel infrastructure, we managed to achieve
double digit growth in the SME segment last year and have
established Fujitsu Siemens Computers as one of the top vendors for
this customer segment. With this initiative based on our broad
channel commitment we intend to bring our channel business to the
next level and further extend our market position.”
(*source: IDC PC and IA Server Market - Q1 03 vs Q1 04, May
2004, reveue based on USD. According to FSC definition: 10 to 499
employees.)
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About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is the leading European IT provider
with a responsible strategic focus on next-generation Mobility and
Business Critical Computing products, services and solutions. With
a portfolio of exceptional depth, our offering extends from
handhelds through desktops to enterprise-class IT infrastructure
solutions. Fujitsu Siemens Computers has a strong presence in all
key markets across Europe, the Middle East and Africa. Leveraging
the strengths, innovation and global reach of our joint
shareholders, Fujitsu Limited and Siemens AG, we make sure we meet
the needs of customers: large corporations, small and medium
enterprises and private users.
For further information about Fujitsu Siemens Computers,
please visit:
www.fujitsu-siemens.com
PR Contacts:
Amy M.K. Flécher
Director Communications
Tel.: + 49 (0) 89 3222 4460
Mobile: +49 (0) 171 86 50 101
Fax: + 49 (0) 89 3222 4466
amy.flecher@fujitsu-siemens.com
Sabine Twest
PR Manager
Tel.: + 49 (0) 89 3222 4457
Mobile: +49 (0) 175 18 62 082
Fax: + 49 (0) 89 3222 4466
sabine.twest@fujitsu-siemens.com
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