Fujitsu Limited and Fujitsu Siemens Computers announce the
ESPRIMO professional PC brand
New brand globally unifies product offering
Munich/Germany, April 12, 2005 —Fujitsu Limited and Fujitsu Siemens Computers today announced
the ESPRIMO brand for professional PCs. The ESPRIMO name is
designed to provide a globally recognized brand and product design
to customers as well as enhance the overall recognition of both
companies operating across seven continents. The ESPRIMO brand will
replace the existing professional PC brands, bringing customers the
comfort and benefits of a global brand. This also means that the
global umbrella of Fujitsu IT companies will provide a complete
professional PC line, available to customers world-wide. ESPRIMO
branded professional PCs will be available to customers in Japan
from end of April on. ESPRIMO professional PCs will be available in
Europe, Middle East and Africa (EMEA) starting with next generation
Intel® Stable Image Platform Program.
The ESPRIMO professional PC is designed to bring a
stress-free working environment to companies and their employees.
End-users will get a PC that is ergonomic, environmentally
conscious and silent and still meets the demands of every office
environment. IT managers will find the brand reliable, easy to
manage and secure. In addition, the line incorporates a new product
design which creates a unifying look and feel, integrating the same
design language for the whole PC line. In addition, the line in
Europe specifically focuses on environmental standards, meeting the
strict requirements of the EU WEEE and is prepared to meet RoHS
standards by end of 2005.
“The new ESPRIMO brand will help propel our
industry-leading desktops to the same kind of recognition we
currently gain with our LIFEBOOK brand,” said Peter
Eßer, Executive Vice President Volume Products and Supply
Operations, Fujitsu Siemens Computers. “As global
conglomerate ranking number 4 in IT overall, the ESPRIMO brand from
Fujitsu and Fujitsu Siemens Computers offers customers an
environmentally conscious, global PC brand that stands for high
quality and reliability, tailored to meet their needs.”
- End –
About Fujitsu Ltd
Fujitsu is a leading provider of customer-focused IT and
communications solutions for the global marketplace. Pace-setting
technologies, highly reliable computing and communications
platforms, and a worldwide corps of systems and services experts
uniquely position Fujitsu to deliver comprehensive solutions that
open up infinite possibilities for its customers' success.
Headquartered in Tokyo, Fujitsu Limited (TSE: 6702) reported
consolidated revenues of 4.7 trillion yen (US$45 billion) for the
fiscal year ended March 31, 2004. For more information, please see:
http://www.fujitsu.com/
About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is the leading European IT provider
with a responsible strategic focus on next-generation Mobility and
Business Critical Computing products, services and solutions. With
a portfolio of exceptional depth, our offering extends from
handhelds through desktops to enterprise-class IT infrastructure
solutions. Fujitsu Siemens Computers has a strong presence in all
key markets across Europe, the Middle East and Africa. Leveraging
the strengths, innovation and global reach of our joint
shareholders, Fujitsu Limited and Siemens AG, we make sure we meet
the needs of customers: large corporations, small and medium
enterprises and private users.
For more information on Fujitsu Siemens Computers, please
visit: www.fujitsu-siemens.com
PR Contact:
Amy M.K. Flécher
Director Communications
Tel.: +49 (0) 89 3222 4460
Mobile: +49 (0) 171 86 50 101
Fax: +49 (0) 89 3222 4466
amy.flecher@fujitsu-siemens.com
Lothar Lechtenberg
PR Manager
Tel.: +49 (0) 211 6178 2828
Mobile: +49 (0) 171 865 0022
Fax: +49 (0) 211 6178 1168
lothar.lechtenberg@fujitsu-siemens.com
|
