Value study guarantees 40-plus percent cost savings – or 10,000 Euros to charity

Fujitsu Siemens Computers launches “Dynamic Data Center Challenge” – initiative demonstrates how organizations can reduce IT Data Center costs

Munich, March 13, 2008 —

An initiative helping enterprises highlight how they can make savings of at least 40 percent in data center operational costs is launched today by Fujitsu Siemens Computers in seven countries across Europe^*. The “Dynamic Data Center Challenge” offers participating companies the chance to take part in a value study showing how an individual organization can significantly reduce cost. The value study is at Fujitsu Siemens Computers’ own expense.

With the DDC Challenge, organizations are invited to let Fujitsu Siemens Computers demonstrate how and where they can reduce the energy and operating costs by at least 40 percent, as well as shrinking the physical footprint of a data center. Fujitsu Siemens Computers is so confident of being able to demonstrate that participating companies can achieve these savings that, where it fails to demonstrate this level of saving, it promises to donate 10,000 Euros to the Forest Stewardship Council (FSC), an non-governmental organization (NGO) promoting socially- and environmentally-responsible forest management worldwide.

The Dynamic Data Center (DDC) is Fujitsu Siemens Computers’ strategy of utilizing the latest virtualization and automation technologies to deliver an IT infrastructure that is responsive to changing business needs. Storage and computing resources are pooled and automatically assigned to applications according to business priorities. As a result, IT not only becomes more agile, more efficient and more reliable but is also well-prepared for integration into service-oriented architectures. Virtualization and automation allow for optimized resource utilization, and in reducing the carbon footprint of traditional production and consumption processes, the IT department plays a significant role in reducing an organization’s environmental footprint.

Dr. Joseph Reger, Chief Technology Officer at Fujitsu Siemens Computers says: “The carbon footprint of data centers worldwide today equals that of worldwide carbon emissions from passenger aircraft. In the data center, energy costs will soon surpass hardware costs and this means that CIOs will have to think about effective ways to make more efficient utilization of their resources.” Dr Reger adds: “However, we believe that many businesses simply don't know how to go about reducing their huge power consumption. We hope our DDC Challenge will take a step towards helping change this.”

Marcelle Peuckert, Development Manager at the Forest Stewardship Council says: “It is a bold move from Fujitsu Siemens Computers in staking a 10,000 Euro donation in cases where it is unable to demonstrate savings of at least 40 percent for data center operators. Of course we also welcome donations towards our mission even in cases where Fujitsu Siemens Computers is able to achieve its commitment. We appreciate the efforts made to reduce the carbon footprint which will be of overall benefit to the environment and to people.”

The DDC Challenge is open to any company which agrees that Fujitsu Siemens Computers may conduct a value study and initial assessment of its current data center infrastructure.

* Countries participating in this initiative are Denmark, Sweden, Norway, Finland, Belgium, the Netherlands and Luxemburg.

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About Fujitsu Siemens Computers:

Fujitsu Siemens Computers is the leading European IT Infrastructure Provider with a strategic focus on next-generation Mobility and DynamicDataCenter products, services and solutions. With a platform and services portfolio of exceptional depth, our offering extends from notebooks through desktops to enterprise-class IT infrastructure solutions and services offerings. Fujitsu Siemens Computers has a presence in all key markets across Europe, the Middle East and Africa, with Infrastructure Services extending coverage approximately 170 countries worldwide. Leveraging the strengths, innovation and global reach of our joint shareholders, Fujitsu Limited and Siemens AG, we make sure we meet the needs of customers: large corporations, small and medium enterprises and private users. The company is a pioneer in providing environmentally conscious technology and processes, throughout the lifecycle of each product, and is a member of the Climate Savers Computing Initiative and Green Grid organizations. To meet stringent international standards for corporate social responsibility, Fujitsu Siemens Computers is a member of the United Nations Global Compact.

For more information on Fujitsu Siemens Computers, please visit: www.fujitsu-siemens.com , for Corporate Social Responsibility please see www.fujitsu-siemens.com/aboutus/sor/index.html .

For more information on Fujitsu Siemens Computers DDC Challenge, please visit: www.ddc-challenge.com

For more information on the Forrest Stewardship Council, please visit: www.fsc.org

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