Fujitsu launches “Dream Team” campaign for storage and server with ETERNUS and PRIMERGY combination
“Dream Team” campaign supports partners’ business by highlighting the benefits of joined server and storage solutions
Munich, September 23, 2009 —
Fujitsu today announces its “Dream Team” campaign with ETERNUS DX60/DX80 disk storage systems and x86 PRIMERGY servers. The campaign is built upon customer focus points to which Fujitsu contributes the benefits of its Dynamic Infrastructures portfolio. As a first step, these scenarios include two promotions with “My very first 8 Gbit/s SAN” for Storage Area Network and “My very first VMware” for virtualization which are both being promoted globally. For customers, the “Dream Team” campaign simplifies access to business-enhancing technologies such as virtualization and higher-speed data transfer.
Fujitsu’s new “Dream Team” hits the field with the winning combination of storage and server that allow IT consolidation scenarios with best-in-class offerings. The “Dream Team” campaign is not only the latest in Fujitsu’s string of successful “My very first…” promotions, but it also leverages the perfect fit of Fujitsu’s storage and server portfolio, providing channel partners with new opportunities to easily cross-sell these products.
The ETERNUS and PRIMERGY “Dream Team” is ideal for small and medium-sized businesses looking for pre-tested and certified system combinations that reflect high business availability and integrate easily into Dynamic Infrastructures. The promotions combine ETERNUS and PRIMERGY systems, allowing channel partners to offer IT consolidation scenarios that are tailor-made to address specific needs, all delivered and maintained by one source. Partners can choose from different fixed base model configurations – and deliver their SMB customers with best-in-class solutions at best prices. All solutions are easy to install, administer and maintain, thanks to ETERNUS and PRIMERGY combined management software for storage and server. In addition, they are customized and implemented to fit customer needs, and Fujitsu offers a wide range of installation and maintenance services.
To support demand generation and drive customers to its partners’ doorsteps, Fujitsu is running a comprehensive advertising campaign, the media mix comprising print and online ads as well as a smart mailing. Also, Fujitsu is providing partners with marketing collaterals to set up campaigns of their own.
To make these materials and special support as accessible as possible for partners, Fujitsu has included a new page in its Channel Partner Portal (CPP): Under the umbrella “SELECT Partner Promotions” it displays all current promotions available from Fujitsu and enables partners to not only learn about the details of a promotion, but also to download the material required.
Helmut Beck, Vice President Storage at Fujitsu Technology Solutions says: “Now that ETERNUS and PRIMERGY brands have gone global, this is a great opportunity to increase the server and storage attach rate. This campaign offers an escape from the pitfalls of patchwork data protection strategies for SMBs and provides a comprehensive Fujitsu server and storage solution.”
“Dream Team” is a winning combination due to the strengths of both players - ETERNUS DX60/DX80 disk storage systems and PRIMERGY servers. The ETERNUS DX60/DX80 is now available in three different base models, offering Fibre Channel, iSCSI or SAS connectivity, and can flexibly scale to 120 terabytes to ensure data integrity. In addition, ETERNUS DX offers reliable enterprise storage features and the possibility to mix various disk types. As the “Dream Team” partner, PRIMERGY servers – incorporating the latest Intel processor technology - are optimized for virtualization and offer many features to ensure ongoing operations. In addition, the Cool-safe™ system design saves energy and reduces operating costs. Tailor-made service packs ensure optimized IT support during the entire product life cycle.
The “Dream Team” campaign begins today. Detailed information about the campaign can be found at http://ts.fujitsu.com/datasafe.
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About Fujitsu
Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 175,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$47 billion) for the fiscal year ended March 31, 2009.
For more information, please see: http://www.fujitsu.com
About Fujitsu Technology Solutions
Fujitsu Technology Solutions is the leading European IT infrastructure provider with a presence in all key markets in Europe, the Middle East and Africa, plus India, serving large-, medium- and small-sized companies as well as consumers. With its Dynamic Infrastructures approach, the company offers a full portfolio of IT products, solutions and services, ranging from clients to datacenter solutions, Managed Infrastructure and Infrastructure-as-a-Service. Fujitsu Technology Solutions employs more than 10,000 people and is part of the global Fujitsu Group.
For more information, please see: ts.fujitsu.com/aboutus
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