Exhibition

Visit our Demo Center to take a close look at systems and architectures, software and services as well as approaches to security and availability in private, public and hybrid cloud environments. Get the latest information, take part in discussions with proven cloud experts, and benefit from know-how transfer that will help you in developing your own cloud strategies and concepts.

Topics and highlights at a glance:

• Cloud Computing Out of the Box: the Fujitsu PRIMERGY CX1000 as rack-based cloud box with up to 38 rack-mounted servers for building and operating secure Private Clouds on the VMware vCloud Director 1.5 software platform and VMware vSphere 5
• Cloud & Security: convincing solutions and approaches originating from the Fraunhofer Institute to ensure maximum security in cloud environments on Fujitsu platforms. 
• Cloud & Administration: enhancements for the ServerView tool set for coordinating, provisioning and orchestrating server, storage and network resources
• Cloud & Consulting: competent advice ranging from the planning phase to the implementation of enterprise-specific cloud strategies

IT is the engine driving your business: Fujitsu offers services and maintenance packages that cover nearly all aspects of IT infrastructure implementation, operation and support to keep your business running smoothly. Are the costs of energy and cooling in your data center too high? Are you looking for alternatives related to infrastructure operation and management? Do you need expert support to help you optimize your IT and make it more flexible? Ask us these questions – and benefit from answers that will lead to measurable value added in your IT.  

Topics and highlights at a glance:

• Managed Services: outsourced services for less complexity and more flexibility in the data center, at IT workplaces and in maintenance 
• Infrastructure as a Service: needs-based and SLA-controlled provisioning of server, storage and desktop resources from Fujitsu data centers
• Dynamic Infrastructure Services: complete services ranging from optimization services for data centers to outsourcing and integration services as well as support services

• Business & Application Services: Consulting, management, development and integration of applications like Industry Solutions, ERP and Enterprise Content Management

More productivity, less administration and lower operating costs: In the Workplace Area you will find answers to challenging questions related to stationary and mobile IT workplaces. Learn about new approaches to desktop virtualization and the advantages of thin and zero clients – and don't forget to ask about 3D applications for IT workplaces. 

Highlights at a glance:

• Desktop PCs: ESPRIMO PCs, ready to go in seven seconds, with silent operation and erase-disk functions to ensure data deletion that is 100% secure and effective
• Thin Clients: powerful and economical Fujitsu FUTRO thin clients for server-based computing and virtual workplace solutions with the Power-over-Ethernet option for a second LAN and WLAN
• Workstations: high-performance systems for sophisticated professional high-end graphics applications, business-critical scenarios and demanding mobile computing 
• Mobility: mobile innovations like Android-based tablet PCs, Fujitsu LIFEBOOKs with integrated projectors, and 0-watt AC adapters for reduced energy consumption
• Displays: the first 3D display from Fujitsu for professional 3D applications and demanding 2D solutions

Fujitsu Laboratories is one of the largest research centers in the ITC business with sites in Asia, the United States and Europe. In the Fujitsu Labs Area renowned engineers and researchers will present their development work and discuss the future of IT from their professional perspective.

In this section of the Demo Center Area Fujitsu will show a series of industry solutions for retail, finance, healthcare and public administration.

Retail Solutions in detail

Multi-Channel
Fujitsu is working with retailers to provide their customers with a joined up shopping experience across channels – the store, the web, mobile or call centre. Fujitsu will be demonstrating its ‘click ‘n’ collect’ multi-channel solution designed to make shopping more convenient for customers and more cost-effective to deliver for retailers. Shoppers can order at home or on the mobile – select, reserve and pay for their items – and then pick up in store at a pre-scheduled time. Fujitsu will demonstrate the customer-facing and operational processes and the supporting systems architecture it has designed to deliver this added value multi-channel solution.

Fujitsu’s solution is embedded in a SOA-based systems architecture which enables retailers to add and remove a range of customer-facing cross-channel solutions without having to re-architect and re-build their core back office IT model.

Biometrics
Biometrics is the automated recognition of individuals based on their biological and behavioural characteristics.

This may be used for customer or citizen identification, access control, electronic point of sale or system log in. The use of Biometrics involves confirming the identity of an input sample when compared to a pre-registered template. Fujitsu provides a full range of products and services in biometrics and identity management, including: hardware devices, systems integration, applications development, infrastructure deployment, service management and a full range of maintenance services for these functions.

Mobile Clienteling and Payment
Fujitsu will be presenting its new mobile retail ‘clienteling’ solution, developed in collaboration with salesforce.com. The solution is designed to provide shoppers and sales associates with real time information to make shopping easier, more personalised and more connected across channels; the business benefits are a more satisfying shopping experience for the customer and higher sales conversion for the retailer.

• clienteling strategies help retailers create a dynamic view of the customer that is shaped by in-store as well as real-time online and social media interactions.
• the solution combines the clienteling solutions from Salesforce, a leading enterprise cloud computing provider, with the retail IT, business process and services expertise of Fujitsu.
• retailers can build fully networked enterprises that will meet the needs of the retail organisation and its customers in real time.

Self Service
In the drive to compete effectively retailers need to find new and more cost-effective ways to inform and communicate with their customers on a one-to-one basis, while also opening up new revenue opportunities that would be too costly to exploit using traditional sales channels.
Fujitsu specialises in providing customised, end-to-end interactive kiosk solutions designed specifically to meet the needs of your business.

We offer a full service package - from initial design, through software and hardware development, deployment and network integration to ongoing operation and maintenance - and provide the most flexible, reliable and cost-effective kiosk solutions available today. Our open architecture and strategic partnerships with other blue-chip vendors also mean that our customers have a choice of suppliers for their system components.

Checkout (Manned and Unmanned)

• Flexible manned and unmanned options
• Small footprint

Self Checkout
Because your retail business is ever-changing, the Fujitsu Self Check Out (SCO) family has been designed to provide a small footprint, modular and flexible architecture that makes it simple—and cost effective—for you to take advantage of future feature upgrades and make changes to your store’s layout. Fujitsu SCO protects your self check out investment unlike any other solution on the market today.

The Fujitsu SCO family incorporates significant design improvements that make self-checkout simpler, more intuitive and faster for shoppers. Graphical user interface improvements such as larger, more appealing screen visuals and the integration of a familiar consumer market design provides shoppers with an easy checkout experience resulting in decreased attendant intervention.

In the Fujitsu Genesis, all cash and coin accepting and dispensing is located together above the scanner, which speeds up the transaction process and reduces the likelihood of customers leaving money behind. The bill acceptor features accuracy and acceptance rates up to two times faster than other solutions on the market, while the completely redesigned bill dispenser significantly reduces bill jams — the most common service and maintenance issue.

• Multiple combinations to satisfy volume and space requirements
• Cash and card, card only options
• Cash recycling

ScanExpress
This leading self scanning solution adds a new dimension of convenience to the customers shopping experience. Scanning and packing the items directly from the shop floor allows for a faster, more relaxed checkout experience for the shopper, as there is no need to unload, scan and repack the items at the checkout. This solution has become a popular option for customers, as well, the retailers benefit from the reduced pressure on the checkouts, increased loyalty and customer satisfaction.

TP-X II PoS Hardware
The TP-X II 500 Series point-of-sale (PoS) controller family is designed for retailers that require powerful performance, flexibility and connectivity in a more environmentally sustainable retailing platform. The highly configurable third release of the successful TP-X II PoS controller incorporates 2nd generation Intel® Core™ i3, i5 and Pentium® processors, delivering the power of a desktop computer in a very small form factor. Using this technology, the retail-hardened TP-X II 500 Series controllers run cooler and consume less power, increasing reliability while reducing costs. Configurable with up to 14 powered USB ports, the TP-X II eliminates the need for power bricks, further increasing reliability while providing the connectivity retailers need to meet the evolving demands of today’s shoppers.

Fujitsu Retail Suite (FRS)
Fujitsu Retail Suite provides comprehensive, Point of Sale, Customer Relationship, Returns Management and Value Card systems with centralised management. These together provide advanced flexibility and scalability for all retail transactions with a roadmap moving to a full multi-channel solution from handheld device, through kiosk to full internet capability based on the cloud computing model, but retaining options for full resilience at point of service.

Retail Business Analytics and Loss Prevention

• Fujitsu is demonstrating its ‘off the shelf’ business intelligence solution which includes both a retail analytics and fraud exception reporting toolkit. The benefits of our solution compared to traditional enterprise data warehouse models are clear: quick to set up, cheaper to run and easier to deliver actionable insights for key decision makers.
• Fujitsu’s BI solution includes the data model, business analytics and best practice KPI reports built on a best of breed SQL platform and MicroStrategy dashboarding analytics package
• Highly scalable solution delivering data to the user via the web, email or direct to iPhone / iPad devices.
• The pre-prepared KPI reports include retail sales and marketing and fraud exception; further reporting can be delivered according to the needs of the retailer.

Store as a Service
Fujitsu will present its new proposition designed to transform the traditional store IT operating model. Fujitsu is offering end to end retail solutions, including store hardware, software, services and flexible infrastructure, priced on a 'pay as you go' subscription basis.

• Benefits for the retailer include reduced TCO, moving capital cost to operating cost, faster and lower cost technology refresh and increased control over multiple vendors.
• Retail-as-a-Service is not confined to the store and will extend over time to include the wider enterprise including key business and back office systems.
• Fujitsu will use live customer deployments to describe this new offering and how it will revolutionise the way retailers develop, deploy and pay for their core IT solutions.

Cloud for Retail
Fujitsu will demonstrate how it is working with retailers and partners to leverage the benefits of cloud technology and services. The cloud is about virtualising infrastructure and IT services, offering simple utility-based pricing frameworks and providing an ‘on demand’ IT capability which can flex to the different IT requirements of the business.

• Fujitsu will demonstrate – using recent case studies – how the cloud can benefit your business – increasing agility, reducing TCO and enhancing business performance.
• Fujitsu will show how it is using its own global cloud platform and working with partners such as Microsoft to build a range of different cloud solutions and services.
• We will present our ISV cloud marketplace which is designed to offer retail customers a one stop shop for their retail application needs.

Digital Media Networks
Fujitsu's Digital Media Networks enables customers to positively influence the behaviour of consumers through the presentation of multimedia content in an efficient, secure and highly engaging manner.
At the core of the portfolio is Fujitsu's own award-winning TELentice™ software, providing sophisticated tools for scheduling multimedia to appear on display technologies of all types at the right time and at the right location. TELentice excels at both presenting pre-existing content and utilizing dynamic data sources, such as RSS feeds, to provide a constantly relevant communication tool. TELentice also delivers highly advanced and flexible tools for monitoring the remote network infrastructure to deliver project assurance, and features advanced scripting capabilities to greatly extend the solution's capabilities beyond other conventional digital signage solutions, to enable, for example, the control of other 3rd party systems.

Combining this capability with Fujitsu's advanced managed service and project management offers, as well as Fujitsu's hosting and infrastructure solutions, DMN is a perfect platform for delivering innovation to target an organisation's consumers, both customers and staff members with carefully crafted messaging, and its flexibility has secured proven success in many industries, including Retail, Transportation, Corporate Communications, Public sector and others. Beyond conventional screens, DMN provides the perfect platform for innovating cutting edge capabilities such as multi-touch interactivity, QR Codes, UGC, NFC, proximity marketing and many other technologies to constantly entertain and engage, while delivering a secure and assured technology environment.